Maybe a bit too early to say, but aspart of the Boardroom Challenge panel moderated by CNN anchor Ms Kristie Lu Stout, Renton de Alwis, Chairman of the Sri Lanka Tourism Board made a presentation on Earth Lung, a program that was announced during the UNWTO Summit on Climate Change in Davos in 2007. A very interesting initiative that according to Mr. de Alwis is supposed to turn into a community - maybe also online? A website is in development at www.earthlung.travel. You can download the white paper online.
Jens Thraenhart - Tourism Internet Marketing Blog
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