At the PATA CEO Cahllenge in Bangkok, Henrik Kjellberg, President of Expedia Asia Pacific, discussed Expedia's initiative in collaboration with the UN in forming the World Heritage Foundation.
In the fall of 2005, Expedia, Inc. joined forces with the UN Foundation to create the World Heritage Alliance for Sustainable Tourism and the Friends of World Heritage. The goal? To support World Heritage conservation, sustainable tourism, and local economic development for communities in and around World Heritage sites. Hide In addition to financial support, our initiatives include:
- Inspiring travelers to explore World Heritage sites. Trips to World Heritage sites are currently available through Expedia.com, Expedia.co.uk, Expedia.fr and Expedia.de.
- Promoting economic development. Expedia and the UN Foundation donate funds, as well as Expedia employee travel-industry expertise, to help locally-owned tourism enterprises increase the economic well-being of their people through sustainable tourism.
- Encouraging public awareness and involvement. Through Friends of World Heritage, we provide a way for travelers and others to learn more about and support World Heritage conservation, sustainable tourism, and local development. Expedia and the UN Foundation match grassroots donations made online, up to $50,000 per year by each partner.
- In addition, the World Heritage Alliance for Sustainable Tourism brings together members of the travel industry to promote World Heritage sites and communities. Since its inception, the World Heritage Alliance for Sustainable Tourism has grown to include more than 50 travel partners, all working toward this common goal.
Have a look on the Expdia sites to find a world heritage site...and book it. Very innovative (or just a smart way of driving more business?)
Jens Thraenhart - Tourism Internet Markting Blog
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